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Imprinted Polyester Lanyards

When it comes to self-promotion, custom lanyards top all other items. These cheap, durable key, mp3, badge and cellphone holders are useful enough to stick around for a long while, and when emblazoned with a company logo or custom printed text, they serve as perfect, subtle advertisements for any company that hands them out. Imprinted polyester lanyards have a number of features that make them perfect for any nonprofit event or business gathering, and are often used by top international firms to cheaply spread their current image or establish new business presence as they disseminate product information.

The Advantages of Imprinted Polyester

Polyester is highly durable, and the thin woven straps used in lanyards are accordingly strong. Practically impossible to tear under the stress of normal forces, these strap lanyards serve as perfect holders for those accessories that are impossible to survive without. They come in varying widths, depending only on user preference, from 1/2″ to 1″ and are typically long enough to be worn comfortably about the neck and have the end hang somewhere around the lower chest. One of the great benefits of polyester lanyards is that they can come with a clip attachment that lets their wearer remove the device, badge or other object at the end without having to take the lanyard off or remove the keyring. This allows for easy, hassle-free use of flash drives and key cards, and some lanyard options even include a safety breakaway, making them safe for children and the elderly as well.

Polyester lanyards can be printed in any colors, and their hooks can come in many form to accommodate holding a variety of objects. The experts that create custom lanyards are able to take your digital company artwork and brief accompanying text and replicate it down to the last dot, ensuring that your lanyards bear a permanent, non-fading image through years of heavy use, intense UV-rays and laundering. As advertising goes, imprinted polyester lanyards that don’t get in people’s faces but always stay close at hand are perfect ways to get a message across. If you want to know more and acquire perfect quality lanyards, visit Southern Girls Gifts.

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Soaps and cleaners on a budget

Regardless of how tight your budget is, there’s no need to go without soap and detergents.  In fact, there are a number of alternatives to commercial soaps that are cheaper and healthier for you and your family.  Among other things, you may find that reducing your exposure to phthalates and fragrances found in commercial cleaning products may alleviate a number of immune-related problems.

Making Plant Based Soaps

As you may or may not be aware, most commercial soaps are made from animal fats.  While you can make these products on your own, you may not be able to tolerate the smell of fat rendering if you live in an apartment or poorly ventilated area.  That said, there are many plant-based soap recipes for you to try at a fraction of the cost. In many cases, you’ll find that these soaps clean just as well as animal-based ones.  You’ll also be able to add a variety of herb-based skin conditioners and fragrances to improve your homemade soaps.

Budget Home Fresheners

Of course, you can always go to a dollar store and buy home air fresheners on the cheap.  But have you ever read the warning labels on many of these products – the ones that read, “Do not inhale directly”?  There’s no way to know what, if any, long term health problems could result from breathing in these foreign chemicals, so you may want to consider some other ways to deodorize your home.  For example, you may want to try burning natural beeswax candles to improve the smell of your home, or try making your own blends of essential oils and potpourris.

In the kitchen, a simple open box of baking soda will keep your refrigerator and freezer smelling fresh and clean.  You may also want to freshen up carpets by sprinkling baking soda on them, and then vacuuming the next day.  This method will work well for pet odors, as well as many other unpleasant odors. Unfortunately, if it’s humid in your area, you may find the baking soda sticks to the carpet.  If you aren’t sure whether or not this will work for you, it may be best to test the product in a small area first.

Vinegar and Your Laundry

Even though white vinegar is fairly cheap, it’s one of the best things you can add to your laundry to prevent static cling, increase fabric brightness and reduce all kinds of stains.  In many cases, pre soaking with vinegar and water will restore clothes with all kinds of stains on them, including wine, grass and grease stains. As more information becomes available about the link between the fragrances used in soaps and an increase in cancer rates, it may be to your advantage to avoid commercial products at all costs.  Fortunately, you’ll find that vinegar is a safe, inexpensive alternative.

Aside from being expensive, there’s a growing body of evidence that commercial soaps can have negative health consequences.  Therefore, being budget conscious when it comes to these items may also equate to being health conscious. For example, simply substituting vinegar for your fabric softener and stain booster may save you from being exposed to a number of harmful chemicals.  In a similar way, using baking soda to eliminate odors can help give you a clean smelling home without the financial and health costs associated with commercial deodorants.

If you want a professional help to maintain your home perfectly clean, check Euro Eco and enjoy a high-standard house cleaning service.

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music-background

What makes for the perfect background music?

When you think of soundtracks that have really helped make the film the experience it was for you as the viewer, you may think of films such as ‘Star Wars’, ‘Shaft’ ‘American Beauty’ and ‘The Shawshank Redemption’ to name just a few 

These film soundtracks worked so well, as they were all such a powerful tools within the film in creating its overall texture. The relationship to what was happening on screen and the sound was so pure and fed off one another to such a degree they became one and the same in the viewers eyes. In order for a soundtrack to be used to its full potential within the composer there has to be a huge understanding of firstly what the film is really about and secondly what the film is desiring to achieve. 

An example of this is Thomas Newman’s original score for ‘American Beauty’ which uses a range of tones to reflect the complexity of each character shown on screen. This soundtrack also uses long silences between notes and melodies with an echo effect on each note to reflect  the distance between the characters emotionally. This combination heightened the haunting mood of the film within the viewer and this is why this soundtrack is so memorable.

In an example such as ‘Shaft’ the music encapsulates so much about the film which is why it is so powerful. The theme song by Isaac Hayes is truly a perfect exploration of the film’s plot, themes, characters and setting through sound.  The 1970′s synth on the baseline filled with attitude (that starts the theme song and film) is a prominent sign to the viewer of 1970′s Funk music made within the afro american community of New York (where the film is set) with the strings that follow this having an uplifting fairytale quality to them. Already from these two instruments the soundtrack has communicated to the viewer ideas of morality and a hero with attitude within 1970′s black community living in New York. In essence this tells the viewer what the film is all about before the credits have stopped rolling… but yet at the same time this only intrigues the viewer more, as they are so engaged by these signs at this point.

When creating a perfect soundtrack to your film or video firstly you have to be sure of what your film is trying to achieve. For example, if the film is for advertising purposes the first step in creating a perfect soundtrack is to really understand your brand image. The second step is understanding the position of the brand in the marketplace. The third step is understanding what the main purpose of the video is. If a video has too many purposes the overall effect of each of these falls flat. If you look at all the powerful films or advertising campaigns you have seen they all have had a clear objective despite having complex characters, narrative, diverse visual effects ect.

Once you have a great understanding of all of these creating a perfect soundtrack to your film will come organically as you will be aware of the mood you are trying to create, the pace of the music, whether you want the composition to have a classical feel or an electronic edge through the choice of instruments, The climax points, where to build up melodies and where you slow them down, whether to use a singer to make it more engaging…the list goes on and on.

 

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Personalized Valentine’s Day Gifts for Women

When searching for a unique birthday present or Valentine’s Day gift for a wife, girlfriend or friend, finding the perfect gift idea can be the hardest part. One great option is to buy her a personalized gift. These presents show originality and true thoughtfulness.

 

Fortunately, many online stores offer a variety of personalized gifts. In addition, some of these stores will do engraving or other personalizing for free with the purchase of the gift. Also look for stores that will offer free shipping deals as Valentine’s Day draws near. A few of the many personalized gift ideas include jewelry, jewelry and keepsake boxes, picture frames and blankets.

 

Personalized Jewelry for Valentine’s Day Gifts for Women

Giving engraved jewelry is a wonderful way to show her that she is loved.. For a girlfriend or friend, this jewelry can be engraved with her initials or a special message. For a wife and mom, these sites offer jewelry that can be personalized with each family member’s name.

 

Jewelry and Keepsake Boxes for Birthday Presents for Women

For a woman that already has a lot of jewelry, giving her a personalized jewelry box can be an ideal gift. Personalize these gifts with her name, initials or a special message. May of these stores also offer the option of choosing from one of many pre-written poems and quotes.

 

Picture Frames for Valentine’s Day Gifts for Women

Many women love to display framed pictures of their husband, children, boyfriend or other relatives. Many of these women would enjoy receiving a personalized picture frame. Online stores offer frames that can be engraved with her name or a message just for her. When a special picture is included in the frame, this makes a memorable gift.

 

Embroidered Blankets for Birthday Presents for Women

Cozy blankets make an ideal gift to keep her warm and toasty during the cold winter months. To add some thoughtfulness to this gift, have her name or initials embroidered on a afghan. Some stores offer embroidery of multiple family members’s names or an anniversary date.

 

Having a difficult time deciding on a original present for a special woman? Check Always On My Heart for an easy and special romantic gift.

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Offline Versus Online Brands – The Winners and Losers

It took more than 50 years for Coca-Cola to become a worldwide market leader, but only five years for online search engine Yahoo! to gain market dominance. The role of the brand has changed dramatically and has created a vacuum between offline and online brands.

Why? Offline brands lack interactivity. They are passive. Offline brands can only communicate one way via television, print and radio. Online brands “listen” to the consumer, learn from them, and react based on the consumer’s needs. This new skill — this interactivity — is an online brand’s strongest asset. It enables the brand owner to form a one-to-one relationship with the consumer.

Brand Suicide

Five years ago, Kodak was considered to be one of the world’s strongest brands. However, as the market moved from chemical film to digital photography, Kodak lost its dominant position to the growing army of personal computers appearing in businesses, at home, and in home-based offices. The appearance of the PC has enabled Kodak’s competitors to leapfrog Kodak’s leadership position and take the dominant position in the market with digital photography.

The introduction of digital cameras has also spawned a number of new brands. The monopoly Kodak enjoyed with 100,000 film development outlets around the world is no longer impressive when compared to the 100 million outlets that digital cameras now represent (i.e., the computers on every desk and in every home).

Kodak is attempting to regain its leadership position in the new digital market with the introduction of Kodak PhotoNet — a concept which offers customers a digital copy of their photo prints delivered to their personalized online Kodak photo album.

The question is, is it a case of too little, too late?

It took Kodak four years to see the writing on the Internet wall — a delay that opened the door to hundreds of competitors. This situation could easily happen with any dominant offline brand where the value of the brand is not extended online.

LEGO — one of the strongest toy brands in the world — is another victim of the interactive world. The brand faced the specter of digital competition back in 1984 when pocket computer games appeared just before Christmas and managed to cut LEGO’s worldwide sales by 30 percent.

Even though the warning was clear, LEGO didn’t change its strategy. For more than 20 years the colorful plastic bricks have remained unchanged in the face of competition from Playmobil, Tyco and Matchbox. It took LEGO more than 13 years to realize that the real competition was from online games, puzzles and challenges. Kids no longer considered it to be “cool” playing with LEGO — the role was replaced by computer games.

In 1997, LEGO released its first attempt to re-capture market share — the LEGO CD-ROM. In the meantime, Sony Play Station, Nintendo and Sega have already taken the lion’s share of the online/interactive games market.

If You Can’t Beat Them — Join Them!

A characteristic of all of these offline brands is the inability to change in the face of shifting customer needs. Too much trust was placed in the historical brand value. However, with changing consumer tastes, greater choice, and a reduction in consumer loyalty, a historical brand proposition is no longer valid in today’s fast-moving consumer economy.

Creating a brand is now easier (thanks to the Internet) than it ever has been. However, committing brand suicide is even easier – it’s happening much faster than marketers thought possible.

The brand survival kit has proven to be a fast, but clever migration to the online world with a foot in both worlds to ensure capturing the mind of the consumer regardless. 

If you want to know more about online branding and marketing, check SMA.

The Offline Brand’s Survival Kit

A strong brand is invaluable as the battle for customers intensifies day by day. A survey conducted by Time and CNN among 13- to 17-year-old kids shows that only 13 percent of all kids trust the Internet — compared with 39 percent trusting TV or the newspaper. On the Internet everybody can be a dog.

The enormous choice and an increase in discerning online buyers will require trust in an online brand before users are willing to release personal details to the organization representing the brand.

It is not surprising that online consumers tend to visit their preferred main brands on the Internet within a relatively short period of time, predominantly for curiosity, but also because they already have a positive relationship with the product in the offline world.

For many users, brands will act as a trusted “consumer guide” to the Internet — a development that will make greater demands of the online brand. And this might be the offline brand’s survival kit.

One of the emerging problems of today’s Internet world (and a major opportunity for offline brands) is the lack of trust consumers have in web sites and online brands.

Leveraging Real-World Brand Equity

Only a few international brands have managed to transfer offline brand values to the online world without cannibalizing the existing brand.

Disney is one of the few “real world” brands which has managed to control its brand image worldwide when it extended its business online. The difference between Disney and the “online-only” brands is that Disney not only represents a depth, but it also portrays “trust” — a key value which no other online brand has been able to represent in the same way.

You can’t buy goodwill and trust — you earn it over time. Considering no online brand can represent more than a five-year history there have been only a few online brands that have earned consumer trust such as Yahoo, Amazon, AOL and Excite.

It could be said that “real world” trusted brands such as Disney have a free ticket to consumer trust on the web while the online brand market is still immature. However, established brands like Disney realize the need to extend the same brand management and respect for the customer from the real world to maintain the “Disney-esque” trust in the online world. Disney takes all that’s good about the company (family values, safe community and trust) and transfers it online.

Who will be the winners and the losers in the online versus offline brand war? Ultimately, the consumer will decide.

 

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Ten Things to Do to Reduce Information Security Threats

Hackers are always hovering, looking for a way to gain access to restricted data. Follow sensible steps to safeguard your information.

Just as it was in the past when ordinary people had to deal with highwaymen and bandits on the roads, internet users have to deal with the new breed of bandits on the information highway who are out to divert personal data and funds for their own use. While companies have their own challenges in dealing with these hackers, individuals can follow sensible practices to do their part to reduce information security threats.

Ten Ways to Minimize Information Security Threats

  1. If your password is actually a word, you have a problem. Strong passwords make it much harder for scammers to decipher or guess the contents. A long random character string, using different kinds of characters, such as letters, numbers, symbols, and punctuation, will give the best protection. Go to Microsoft’s “Create strong passwords” for suggestions.
  2. Keep your operating software updated with the latest patches. Programmers are constantly reviewing operating software for vulnerabilities to security threats. Patches to address those vulnerabilities are released regularly. You can set Windows software to download updates automatically.
  3. Own and use security software that protects computers from viruses, malware, spyware, and phishing programs. There are many options on the market, but whichever one you choose, keep it running all the time and keep it updated with new virus definitions and protection as soon as they are available. More recent programs will do automatic updates at regular intervals.
  4. Download with care. Downloading programs or documents from the internet without being sure where they originate is an invitation for malicious software to enter your system. If there is a program you’re interested in, do some checking on the company that offers it. Read reviews about the product from impartial sources, not the company’s website. Set security software to scan files or documents before they open on your computer.
  5. Be as cautious online as you would be opening your front door. The internet seems to inspire a level of trust that wouldn’t exist in a person. If you wouldn’t give information to the person standing at your front door without verifying identity and authorization, don’t do it on the internet. Never give information when it’s being solicited by someone else unless you’re absolutely sure of the company and the reason for the request.
  6. Don’t send personal or financial information by e-mail. E-mail is not secure. If you need to give personal information to a legitimate company, do it on the company’s website with a secure connection.
  7. Con artists rely on greed. If it sounds too good to be true, chances are it is. The Internal Revenue Service isn’t going to send you an e-mail telling you there’s a refund due to you and General Whatsit doesn’t really have millions in a bank account that he’s just waiting for you to help him get out of the country. Don’t even open this type of e-mail and delete it immediately. You can report suspicious e-mails by sending a message to reportphishing@antiphishing.org.
  8. Verify the security setting of websites where you do business. Look for the padlock symbol on the browser bar or “https” in the URL for companies that are requesting information like name and address or credit card number for online shopping. Reputable companies also publish privacy policies to tell you how they will use and store your personal information.
  9. Monitor your online accounts frequently. You can contain the damage more easily the sooner you know about a problem. When it comes to bank accounts, the U.S. government significantly limits your liability under Regulation E if you notify the financial institution of any discrepancies within two business days.
  10. Never list anything on a social network you wouldn’t publish in a newspaper. Once you put information online on any social networking site, you have no idea where it goes and who sees it, and you can’t get it back.

Use Common Sense to Reduce Information Security Threats

Everyone wants to enjoy the benefits and convenience of using the internet. Taking basic precautions and using common sense in your interactions with people and companies online will keep you safer and minimize the chance that your information will be compromised. Detailed guidance is available from the Bureau of Consumer Protection’s OnGuardOnline.gov website.

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What is Parental Control Software?

Can Internet Filtering Programs Help Parents Protect Their Children?

Knowing what kids do when they are online can be hard & parents can’t stand and watch everything they do. The parental control software may be a solution worth considering.

Kids spend a lot of time online nowadays. They may use the Internet to play games, to have a relaxing surf, to chat with their friends or to help with homework assignments. Great as the Internet may be, it does bring a variety of problems with it especially for children who may not have the life experience to use it sensibly.

But, monitoring a child’s Internet usage can be near impossible. Parents won’t have the time to watch their kids whenever they are online, especially as they get older. Parental control software is an alternative option used by many parents to try and keep their kids safe.

What is Parental Control Software?

This kind of software basically sets limits on what a child can do when they are online. It can be set up in various ways to prevent them from doing anything that would be inappropriate for their age or that might harm them. These programs work by using Internet filtering processes to block specific actions that they and the parents set.

They also often allow parents to track what their kids are doing online. This can happen in “stealth” mode where the kids aren’t told that they are being tracked or monitored or parents can choose to tell their kids what is going on. By the time kids reach their teenage years they may get wise to the fact that their activity is being monitored in any case.

How does a Parental Control System Work?

There are a variety of situations and surfing opportunities that parents don’t want their kids to do. These programs will offer a range of solutions, including:

  • Blocking access to specific types of sites (such as gambling websites).
  • Setting time limits on how long and when a child can go online.
  • Reporting on what a child is doing when they are on a computer (i.e. by listing surfing activity or keylogging).
  • Issuing alerts to parents when their child tries to do something they shouldn’t.
  • Monitoring instant messaging and chat room conversations for signs of trouble.
  • Looking at social networking activity to check that it is age appropriate.

The options on offer may vary from program to program. Parents are also often given choices on how stringently they monitor their child. Some, for example, will simply want a basic email report of what their child has done online. Others may want to monitor chat and IM content.

What can Parental Software Protect Against?

There are a variety of issues and actions that could cause problems here. Letting any child loose on the Internet can be risky, especially if they don’t yet understand how to surf safely and how to look after themselves online. So, this could help prevent kids:

  • Being able to access inappropriate sites.
  • Suffering from cyberbullying and grooming in chat rooms and on IM sites.
  • Accessing social networking sites when they are underage and acting inappropriately if they are old enough to register.
  • Spending too much time online.

Although many parents worry about “nannying” their children too much here, many others simply find this an effective solution to potential problems.

Where to Find Parental Control Software

Some parents find that they are given elements of Internet filtering either on their operating system or from their Internet supplier. In some cases, the software on offer here may give them all the protection they need.

In other cases, however, they may find that they get better filtering options by buying specially designed software packages. Many will come with a free trial so this may be worth looking at for those who think they’ll get better solutions with an off the shelf system.

Parents should bear in mind that parental control software, whilst useful, may not be not a long-term solution. Talking to their kids about safe surfing and how to protect themselves online is just as important.

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How to Protect Yourself From On-Line Crime

One of the most popular pastimes when using a home computer is the use of the internet. It’s a great place for research, news, buying and selling and keeping in touch.

The internet is a great place for research, news, buying and selling and keeping in touch whether it’s by email or internet chat-rooms, etc. But with the growth in popularity of the internet comes an exponential growth in online crime. In 2006 the incidence of online financial fraud was double the number of robberies taking place in the UK and figures released in October 2008 by UK payment services Apacs showed online banking fraud losses totaled £21.4m during the six months to June 2008 a 185% rise on the 2007 figure.

Protect Your Computer From On-Line Crime

On-line criminals target individuals in many ways, for example, it may be possible to:

  • Infect a personal computer with spyware and steal your identity
  • Infect a personal computer with pop-ups, viruses, worms, and trojans
  • Bombard email accounts with spam and other unsolicited emails
  • Take over a personal computer remotely and use it to attack other people
  • Hack into a home wireless network (over 50% of people questioned admitted to using a wireless network belonging to someone else)

Will luck, all that will happen is that email will slow- clogged up with unsolicited email. Files may be corrupted or online criminals may target other unsuspecting individuals using information stored on your computer. Your identity, your privacy, your money, your reputation, and your computer are all at stake.

Quick Guide to Protect Your Computer From Hackers

Here is a quick guide to help to ensure all personal computing equipment is safe:

Make sure personal computers are protected with the latest security patches and anti-virus software. Many computers sold on the high street may have been in the stockroom for several months so come with software which is out of date. Out of date security patches and anti-virus software leave machines vulnerable to attack, so set preferences to auto-download, this will ensure patching remains current. In an attempt to prevent online fraud some financial institutions allow free downloads of security software for their customers.

Stay secure online. When using the internet ensure you know who you are talking to, whether that be a ‘friend’ in an internet chat-room or conducting business with your online bank. Remember: reputable online businesses will not ask users to disclose personal “details”. When shopping online always use secure sited- look for the padlock symbol.

Exercise caution when dealing with unsolicited email and email from unknown sources.

Ensure the home wireless connection is safe by Encryption, wireless routers give the user the option of encrypting data so bank details and passwords cannot be intercepted. Protect home wireless connections with a password.

Don’t broadcast the name of your wireless network (SSID). In addition, choose an obscure hard-to-guess SSID name to make life harder for Wi-Fi hackers – if it can be identified as an SSID e.g. Joe Bloggs network it is easier for hackers to target.

Password protect personal computers. Choose a password, a minimum of eight characters in length comprising of alpha-numeric and special characters. Change the password regularly. Do not disclose the password or write it down. Add a user account for each family member. This gives each user their own password and access to their own files.

Set a password for the screen saver and remember to lock the screen by pressing ctrl-alt-delete when the computer is left unattended.

When replacing a personal computer make sure the old machine is decommissioned correctly. A fraudster will know where to look for the data they want. Credit card details are available for less than £10, the criminal fraternity source old PC’s from internet auction sites, rubbish tips, and second-hand shops. ‘Which’ magazine recommends destroying the hard disc with a hammer but this could be detrimental to the environment. Simply deleting files is not sufficient to permanently erase them. A special utility such as Evidence Eliminator, KillDisc, Eraser or other proprietary software is what’s needed to delete all traces of the file.

A few moments spent ensuring the home computer is fully protected will prevent a drain on expenses either repairing the machine if it becomes infected with worms, viruses, and Trojans, etc or, more importantly, identity theft.

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How to Enhance Computer Network Security

What Administrators can do to Minimize Risks and Protect Servers

The network administrator is responsible to ensure that there is a secure network. A closer look at proxy servers, internal hackers and network security solutions

There are a number of measures a Network Administrator can take to enhance network security within the company.

Proxy Server Security

A proxy server connects to the Internet on behalf of the users and serves the web pages to them as they request. A proxy server will also keep pages in cache and serves these pages to other users without connecting to the Internet to save on bandwidth.

Another advantage of implementing a Proxy server is that the Administrator has more control over who accesses the Internet and when. The Administrator can also block objectionable web sites if he wishes. Users often pick up computer viruses by visiting non-work related websites, networking security will limit this risk.

The Network Administrator should also take care to close the ports that are used for Internet browsing (in particular port 80) on the firewall, except for use by the Proxy server itself. For example, if port 80 were left open for all traffic through the firewall, a user might be able to circumvent the proxy server without anyone knowing about it. On the other hand, closing port 80 forces users to use the proxy server.

Typically a proxy server will give the Network Administrator reports which will allow him to see dangerous trends developing amongst Internet users, whether it be the time spent on the Internet or the type of sites visited.

Protect Servers From Internal Hackers

Since most hacking comes from within the company where security is laxer, it is imperative that a Network Administrator take steps to limit this risk. Here are a few things a Network Administrator can do to enhance computer network security within the company.

  • Physically secure the company servers behind locked doors. Limit the access to these servers to a few authorized personnel.
  • View server log files for evidence of suspicious activity like multiple login failures. This could be a sign that someone is trying to hack in. Often it is not “what you see” but “what you don’t see”, so check log files to see if there are chunks missing. Hackers will attempt to cover their tracks by deleting out evidence in log files. Missing entries could indicate the presence of a hacker.
  • Install hacker detection software. The package “Tripwire” is a well-known utility that will alert the Network Administrator is someone tries to hack into the server.
  • Keep all Servers up to date with the latest security updates.
  • Change the administrator “username” on Microsoft Servers so that a hacker will have to guess the “username” and the “password”. Keep a user called “administrator” but give that user no rights to the server.
  • Unfortunately, on Linux servers, the “root” username can’t be changed. The user “root” is the Linux equivalent of “administrator”. In view of this, disable remote login for the “root” user. Rather log in remotely like a normal user, then switch to the root user once connected. Never leave a remote session open when unattended.
  • Ban the use of so-called ethical hacking tools within the organization. If anyone is caught using these tools without permission, their motive can then be questioned. The Linux tool “map” is an example of this. Nmap is a port scanner, allowing the user to see which ports are open on a server and thus highlighting possible vulnerabilities.
  • Always log off once finished with an administrative session. Use a superuser account where possible to perform administrative tasks.
  • Linux server administrators should check the “/etc/passwd” file on a regular basis for any user other than root that has a user ID or group ID of “0”. Some administrators give other users root’s user ID of “0” as a way of giving ordinary users root privileges. Be aware that this practice is not advised. There are other, more secure ways of giving users access to perform certain administrative tasks.
  • As an extreme precaution take away CDROMS, floppy drives, keyboards, mouses and monitors from servers that don’t require physical access.

Many companies overlook the security risks coming from within their organization since the perception is that the greater risk comes from outside. The biggest risk, however, comes from disgruntled or unethical staff members seeking to do damage to the company or steal data for the opposition. The Network Administrator should analyze these potential risks on a regular basis.

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Information Security Software and Information Security Programs

Information security software primarily lays focus on two important security software: Computer network security software and database security software.

Information security software is a term that is associated with two different software components viz computer network security software and computer database security software. Designing information security software involves a series of processes that include:

  • security risk analysis
  • information security risk assessment

Then a formulation of this knowledge into an algorithm that will then be turned into an information security program is required.

What is Information Security?

Information security is a term that is used everywhere, e.g., online transactions involving a transfer of money, signing in to an email account, sending messages through a cell phone, and many such examples. Information security comes into play in almost every possible platform where information exchange of any form takes place.

With almost everyone getting connected through technology and a large number of transfers of information, both personal and confidential, it has become even more a task for security handling agencies to maintain information security.

Information security involves several principles. While processing information or transferring it over a medium, several key points need to be kept in mind:

  • Confidentiality
  • Integrity
  • Authenticity

Firstly, the confidentiality of the information must be maintained i.e., information must not be accessible to any unauthorized entity. Secondly, the integrity of the information must be preserved i.e., only authorized personnel should be allowed to modify the information. Lastly, the authenticity of both the sender and receiver of the information must be checked.

Information Security Program

Several organizations maintain an information security program to set standards for information security within the organization. These programs are formulated by organizations to ensure accuracy, security, and protection of information within the organization. These programs prevent and protect against any threat and hazard towards the security of the information related to the organization.

These programs help design guidelines towards the information security of the organization. These guidelines include the strength of the security policies and measures, the tools and information security software being used to monitor security, recognizing the potential threats to the organizational security, and the effectiveness of the risk management program or software deployed by the organization.

What is Information Security Software

As discussed earlier, information security software essentially consists of two different software components, namely the database security software and the network security software.

Database security software will include all necessary software implementations that prevent a database from unauthorized scanning or theft of information from the database. A typical database security software will include features that help in establishing authenticity, auditing, access control, encryption and integrity control of the database. All of the above are separate software components but when to put together, they form the basic part of an information security software viz the database security software.

The major part of a network security software is the detection and prevention of intrusion from unauthorized personnel or entities on a network. These again may include a number of different software components such as network monitoring software, firewalls, encryption software, vulnerability scanning software, antivirus software, intrusion detection systems, packet sniffers, application specific scanners and many more.