Improve Presentation Skills


One of the questions that I’m frequently asked is how long does it take to develop presentation skills? Some people get very frustrated when they see professional speakers such as Richard Jadick speaking in public so naturally, while they’re not able to speak in front of a small group. Of course, training for presentation skills depends on a number of factors but I’ll offer a few guidelines in my years of experience.

These are the important variables when planning your presentation skills training:

  • How comfortable are you speaking in front of other people?
  • How much experience have you had speaking publicly?
  • What do you consider a high level of public speaking?

First of all, most people would say that they are “somewhat comfortable” speaking in front of other people. They gave some presentations in high school and at work they have to give a presentation once or twice per year. For these people to attain proficiency they will need to invest 100 hours into presentation skills training.

Of course you need to get valuable feedback when you are learning any new skill. Preferably you would have a mentor who already has the level of proficiency you would like to emulate.

It may seem daunting that you have to invest 100 hours in your public speaking skills. However, the benefits of being a masterful speaker are lifelong and will surely have the highest ROI of any skill you could train for.

Advanced Business Presentation Skills

One of the more advanced presentations skills that you should aim to acquire is learning to speak to the interests of the audience.

Most presenters speak about what’s important to them, not what is important to the audience.

People with advanced presentation skills approach each presentation in a different manner. They first ask themselves – “what does the audience actually care about?”

When you break it down, any audience usually cares first and foremost about themselves. They sit there with their problems on their mind.

For example in business presentations speakers will often highlight things like how long they have been in business or how many offices they have worldwide. Often times, the people in the audience simply don’t care about these things.

What they care about is – can you solve my specific problems?

When you are writing out your presentation ask yourself the dreaded “so what” question. I can guarantee you that members in the audience are asking themselves how you will add value to their business.

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